by the sea and the sun,
I want to stay forever

Organic love for bare skin.

One of my favorite moments in life is being in nature.
My heart is moisturized, and my whole body is filled with energy as if my cells were turning over in an instant. A place where I can be myself.
the sea, the sun. And the greenery and flowers that are close to me.
I will take good care of myself so that I can continue to love the nature around us.
moani organics is a full-fledged organic cosmetic created with consideration for both skin and nature.
Organic and functional. And because it is environmentally friendly, you can achieve both healthy skin and eco-friendly actions at the same time.
A cosmetics brand that supports women who love nature, are active, and enjoy life in a healthy way.


We, who love surfing and outdoor sports, have always been looking for comfortable UV items and care products that protect our skin and hair from damage caused by strong sunlight and dryness. And I had a desire to make natural products that are friendly to the sea and the natural environment where we play.
For example, on a beach in Hawaii, the figure of a woman actively enjoying herself under the shining sun is very healthy and attractive.
However, in today's Japan, the term "whitening" is commonplace, and many women strive to maintain white, porcelain-like skin. It's hard to live with a parasol, wearing elbow-length gloves, and trying not to expose your skin to the sun as much as possible. It is said that more than 80% of skin aging is caused by sunlight, so it is only natural that skin care is necessary.

Many women would like to go to the beach, outdoors, and enjoy sports without worrying about UV damage.

In the fall of 2013, we decided to start planning made-in-Japan organic cosmetics that specialize in UV and the outdoors.

"What kind of cosmetics are comfortable outdoors?"
"Why does my hair get damaged and dry when I go to the beach?"
"When I'm surfing, I don't like getting sunscreen in my eyes and it hurts!"
"I want to create a sunscreen that can be safely used by babies and small children."
“What is the most important care for tanned skin?”
“Why do cosmetics cause allergies?”
“Even if it is a safe and secure product, it is meaningless if you can’t feel the effect.”
“Everyone has different scent preferences.
“If you want quality, the cost will go up.
“Regarding organic, what are the regulations such as the Pharmaceuticals and Medical Devices Law, the Premiums and Misleading Representation Law, organic JAS, and ISO?”
“What kind of containers are truly eco-friendly?”

While confirming one by one what I wanted to achieve and what I had doubts about, I had many meetings with various domestic and overseas cosmetics factories and vendors.
Then, with the cooperation of two of Japan's leading cosmetics factories that have acquired international organic certification, the first five products were finally completed.
After about three years of trial and error, the “moani organics” brand was launched in August 2016.

The brand name is the Hawaiian word for "breeze fragrant from the sea" so that it is gentle to use and reminds you of the beautiful Hawaiian sea every time you use it.

what we aim for

Plants grown organically, avoiding chemical fertilizers, chemical pesticides, endocrine disruptors and genetically modified technology, have great power. moani organics creates products that maximize the power of organically grown plants and organic ingredients through "green chemistry" (environmentally friendly ethical chemistry). In order to keep our favorite sea beautiful forever, and to play in the sun with proper care without worrying about UV damage, we have incorporated advanced technology into the essence of organic "Sustainability." Our vision is to simultaneously realize “ability” and “highly effective that you can feel” as a cosmetic product.


moani organics sells on EC sites as well as other companies' stores.
Lifestyle shops, swimwear brand shops, surf shops, outdoor shops, apparel shops, diving shops, organic cosmetics shops, Hawaiian goods shops, beauty salons, yoga studios, resort hotels, glamping accommodation facilities, etc. We are taking care of you.
Items for sale may vary by store. Some stores also have testers available. Please contact us for details.

What is Organic?

Organic has two concepts: "ethical" (consideration for the global environment) and "sustainability" (sustainability). In order to realize this concept, chemical fertilizers, chemical pesticides, endocrine disruptors, and genetically modified technology are avoided, and organic farming that takes advantage of the natural power of the soil is used to produce as much as possible in a healthy way. Aim for the food chain.
In order for humans to stay healthy for a long time, we need clean water, air, soil, and a healthy environment for the survival of plants and microorganisms. As a producer and as a consumer, we should always try to select and promote sustainable industries and products while preserving the global environment, if we wish for good health.
In a world overflowing with things, not only cosmetics, but also food and clothing, each one of us "choosing organic products" means that we value all life on earth. It can be said that it will be a step towards the realization of a peaceful and healthy global environment.

Purpose and significance of organic cosmetics

For thousands of years, skin care products have used the plants, soil, and minerals that grow in the land. In Europe, many herbs such as lavender have been used. Rose water, which is distilled water obtained from roses, is called "the world's oldest lotion". Soap has been used for 5,000 years. Clay was also used in skin care and folk remedies. In Japan, rice bran has been used as a cleanser and to smooth the skin. After that, during World War II, synthetic surfactants were made from petroleum for the first time in the United States, and chemical cosmetics and pesticides using petroleum synthetic ingredients rapidly spread.
Since then, as cosmetics have been mass-produced and distributed in large numbers, the natural way of using local plants has changed, and traditional organic manufacturing methods have changed. Cosmetics disappeared, and cosmetics made mainly of petroleum-derived synthetic ingredients became mainstream. At present, the purpose of general chemical cosmetics is to "temporarily make the appearance beautiful" by applying petroleum synthetic ingredients to the skin.
Organic cosmetics, on the other hand, use the power of natural ingredients such as plants to support the innate ability of human skin to become beautiful. . (Of course, cosmetics are not medicines, so the purpose is not to improve the constitution or other effects based on pharmacological action.)
If you compare the difference between organic cosmetics and chemical cosmetics as a means of transportation, it would be "a difference like a bicycle and a car." Is it too much to express it like this? If you simply want speed, then a car that uses gasoline is the fastest, not a human-powered bicycle. However, if the situation permits, if we stop using cars and start using bicycles, we may be able to live a healthy and comfortable life without polluting the environment and with moderate exercise.
Both have advantages and disadvantages, depending on the purpose. The important thing is to choose according to the purpose, use, and your sense of values.
It's not about going back to skincare from thousands of years ago. Why don't you try to incorporate organic into your life little by little?

Definition and authenticity of organic cosmetics

When asked, "What is organic cosmetics?", the interpretation varies from person to person. This is because in Japan, unlike food products, there are no legal standards for certifying organic products. Also, there is no reliable agency in the country that certifies organic products based on proper regulations and examinations.
Therefore, the current situation is that each manufacturer claims and sells organic cosmetics at its own discretion.
For example, one of the raw materials used in skin lotions is propanediol, a moisturizing ingredient that is also used as a preservative. It can be made from petroleum as in the past, but now it is also possible to make it from plants such as corn. Consumers cannot tell whether the raw material is petroleum-derived or plant-derived, just by looking at the ingredient names listed on the product's ingredient list. In addition, even if the name of the plant such as corn or other herbs is listed on the ingredient list, it is difficult to find out what kind of environment it was grown in, what kind of pesticides were used, whether it was genetically modified, etc. You can't tell just by looking at it.

The concept of moani organics

In this way, in a situation where there are many cosmetics with vague grounds as to what is “organic,” the image and expectations that consumers have and the actual content and manufacturing method of the product are diverging. It often happens that there is
Therefore, at moani organics, we do not interpret organic for our convenience based on our own standards for all skin care products, but the world's top-class organic certification body ECOCERT (before 2017: "ECOCERT ORGANIC"). COSMETIC Criteria”/since 2017: “COSMOS ORGANIC Criteria”).
Any specific information such as "This raw material is good/bad from the viewpoint of the effect on the skin and human body, or environmental protection", "This manufacturing method and management method is good/bad", "This is how the labeling method should be". We comply with certification standards for methods and ideas. (Criteria are described later)
Certified products are certified by a neutral third party called an organic certification organization, and whether all suppliers involved in the product, such as plant raw material cultivation areas, raw material manufacturers, manufacturing factories, and sales companies, are taking methods suitable for certification standards. are tested and guaranteed.
For example, in manufacturing factories, the use of petroleum-based surfactants is prohibited when cleaning the manufacturing tank containing the raw materials, and efforts are required to reduce the amount of wastewater discharged year by year.
Certification standards are continuously updated and updated to maintain high standards in line with scientific or social developments. Newly sold certified products must meet the latest standards.
Of course, in terms of environmental protection and cosmetic safety, the ideas of organic certification bodies may not be 100% correct. In both ECOCERT/COSMOS ORGANIC standards, there are petroleum-based synthetic ingredients that are approved for use after clearing certain standards such as biodegradability. There is also the idea that the method of extracting only one component from a plant (isolation), such as the aforementioned propanediol, is not acceptable. Or maybe you're 'admiring nature' and suggesting that all chemistry and technology is evil and that cosmetics should go back to the old-fashioned way of making them.
Among such various "opinions and interpretations of organics", at least moani organics certified products "what kind of thinking and what kind of rules are being followed" are the ECOCERT/COSMOS ORGANIC certification standards I think that you can understand at a glance by checking it.

What is ECOCERT, an organic certification body?

ECOCERT is the world's largest organic certification organization, headquartered in Toulouse, France, founded in 1991 by a group of agronomists.
Established the world's first cosmetics certification standards in 2003, it is an international organic certification organization that boasts over 75% of the world's share with over 30 years of experience in auditing and certifying organic products in 130 countries around the world.
ECOCERT's organic cosmetic certification standards are very strict, and the organic raw materials to be blended must be certified raw materials that have cleared the standards to be managed from "making soil". Every detail, such as consideration, is strictly checked, and annual inspections continue even after certification.
There are two types of ECOCERT certification standards for cosmetics, "ORGANIC COSMETIC" and "NATURAL COSMETIC", depending on the level. ECOCERT certified products from moani organics are "ORGANIC COSMETIC" certifications that meet stricter standards.

ECOCERT [ORGANIC COSMETIC standard] (partial)

■ At least 95% of the finished product must be from natural ingredients ■ At least 10% of the finished product must be organic ■ At least 95% of plant ingredients must be organic ■ Genetically modified materials, irradiated substances, nano No particles, mineral oil, paraffin, PEG, PG ■ Most synthetic ingredients are not allowed. Do not use phenoxyethanol, parabens, synthetic fragrances, or synthetic colorings ■ Display all ingredients, including carryover, on products, and list the content of organic ingredients ■ Purchasing and manufacturing raw materials for manufactured and sold cosmetics , The sales process can be traced. ■ The raw material storage, manufacturing, and distribution processes must be managed and operated so that prohibited substances and non-organic ingredients are not mixed. ■ The manufacturing process must not adversely affect the environment. Containers must be highly recyclable. ■ On-site audits will confirm that these are properly followed. ■ Regular audits will continuously confirm that they are being properly operated.

Birth of organic uniform standard “COSMOS”

There are organic certification organizations in each country in Europe, but their standards differed slightly. France), BDIH (Germany), Soil Association (UK), and ICEA (Italy) have jointly established the unified standard "COSMOS" for organic cosmetics based on the January 2003 edition of ECOCERT cosmetic certification. Cosmos) was formulated in May 2010. ACO (Australia) became a member in 2013, and the number of companies certified and registered according to each standard among member organizations is more than 1,500, and the number of products is more than 25,000.
Regarding the certification of standards, the operation of the COSMOS standards started in February 2012 alongside the current standards of each organization, but as of December 2016, the standards of each country's certification body have ended. From January 2017, we have completely shifted to the unified standard "COSMOS" for new certified products. Currently, ECOCERT and various certification bodies are conducting certification according to this COSMOS standard.

At moani organics, all products that have been planned and developed since January 2017 have been certified by ECOCERT under this "COSMOS standard". ECOCERT-certified products, which we had planned and developed before that, continue to be produced and sold according to the "ECOCERT standard".

There are two levels of certification standards for COSMOS certification: "COSMOS NATURAL" and "COSMOS ORGANIC". moani organics' COSMOS certified products are "COSMOS ORGANIC" standards that have passed stricter screening.

The "COSMOS ORGANIC" standard is the highest standard for organic cosmetics, requiring that at least 20% of the finished product, including water and minerals, be organic. It is also the only standard that states that certain ingredients, such as sunflower oil and peppermint oil, cannot be used unless they are organic.
COSMOS certification does not only consider the organic or non-organic aspect of raw materials, but also considers a certain level of biodegradability and water toxicity for chemically treated raw materials.
We review and ensure that information communicated by companies about certified products is true and not misleading to consumers. Each certified business operator (seller) is audited once a year, and the manufacturer (factory) is audited twice a year to confirm that the manufacturing status complies with the standards.

[COSMOS ORGANIC standard] (partial)

■ 20% or more of the finished product must be organic (10% or more for rinse products, etc.)
■ 95% or more of agricultural raw materials must be organic materials ■ Use of ingredients other than agricultural raw materials must be 5% or less of the content ■ Genetically modified raw materials, irradiated substances, nanoparticles, mineral oil, paraffin, PEG, No PG ■ Most synthetic raw materials cannot be used. Do not use phenoxyethanol, parabens, synthetic fragrances, or synthetic colorings ■ Display all ingredients, including carryover, on products, and list the content of organic ingredients ■ Purchasing and manufacturing raw materials for manufactured and sold cosmetics , The sales process can be traced. ■ The raw material storage, manufacturing, and distribution processes must be managed and operated so that prohibited substances and non-organic ingredients are not mixed. ■ The manufacturing process must not adversely affect the environment. The containers must be highly recyclable. ■ On-site audits will confirm that these are properly followed. ■ Regular audits will continuously confirm that they are being properly operated. ■ All are stipulated by the COSMOS standards. Use raw materials ■ Use primary ingredients extracted from live or butchered animals and prohibit animal testing ■ To prevent contamination, products must be produced in a different manufacturing process from non-certified products ■ Packaging , Polyvinyl Chloride (PVC), chlorinated plastics, and polystyrene ■ Implement an environmental management plan that addresses all manufacturing processes and waste generated from production ■ Separate cardboard, glass, paper, and all other waste and recycle the waste ■ Send all waste to a company that specializes in non-recyclables

For more information on the COSMOS standard, please visitthe [COSMOS ORGANIC AND NATURAL CERTIFICATION FOR COSMETICS] official page .